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by Lars Finskud : Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands

ISBN : #1842030256 | Date : 2000-07-01

Description :

PDF-2c0dd | Well-developed brands are a valuable asset for companies. Leading brands generate returns for their owners that are disproportionately greater than the relative sizes of competitive businesses. And future growth will to a large extent be driven by consumer knowledge, consumer-company relationships and other intangibles – elements that are anchored in the brand. In this book, Lars Finskud provides … Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands


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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

Description :

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Irresistible Marketing Materials Jeremy Hunt PDF 34300eba2

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by Jeremy Hunt : Irresistible Marketing Materials

ISBN : #0954957016 | Date : 2006-06-16

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Buyer Behaviour Multi Cultural P J Plessis PDF 22584f7bb

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by P.J. du Plessis : Buyer Behaviour: A Multi-cultural Approach

ISBN : #0195784316 | Date : 2003-01-22

Description :

PDF-d1fe3 | What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed – and answered – in the third edition of this classic on southern African consumer marketing. The authors explain the short… Buyer Behaviour: A Multi-cultural Approach


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New Meanings Marketing Millennium Developments PDF 1f3ea0fde

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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

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PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Master Marketer Techniques Spectacular Marketing PDF 805442a2c

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by Christopher Ryan : The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success

ISBN : #074941233X | Date : 1994-05-30

Description :

PDF-2b80e | Presents a series of tested marketing strategies and radical new techniques that aim to allow companies to outpace their competitors. The text enables readers to choose marketing weapons best suited to their individual needs. Worksheets are used to plan and implement marketing campaigns…. The Master Marketer: How to Combine Tried and Tested Techniques with the Latest Ideas to Achieve Spectacular Marketing Success


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by E.Jerome MacCarthy : Essentials of Marketing

ISBN : #0072299428 | Date :

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by George E Belch : Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0073049727 | Date : 2004-08-12

Description :

PDF-9a111 | Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate w… Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)


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Complete Selling Marketing Affluent Customers PDF 5c186e21c

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by Tamsen Butler : The Complete Guide to Selling and Marketing to Affluent Customers: Everything You Need to Know to Attract and Keep Wealthy Customers (Back-To-Basics)

ISBN : #1601383274 | Date : 2014-07-21

Description :

PDF-02a94 | The world is full of potential customers, but there are none more desirable than those considered among the wealthiest the affluent top percent that carry a huge percentage of the world s wealth. Careful about their investments and largely careful about their purchases, it can be hard to effectively market a product or service to the affluent, but for those that manage to do so, it is possible qui… The Complete Guide to Selling and Marketing to Affluent Customers: Everything You Need to Know to Attract and Keep Wealthy Customers (Back-To-Basics)


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Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage) PDF




by Sarmistha Sarma : Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522527273 | Date : 2017-07-13

Description :

PDF-98e28 | Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferenc… Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)


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